Invest in Proxies
Canadian, industry-leading non-alcoholic wine brand with $14.5M+ in revenue & 500K+ bottles sold
in lifetime revenue
projected market size by 2028
bottles sold
Michelin-starred
restaurant partnerships
Top investors
InvestEco, BrandProject, Springdale Ventures
Traditional Non-Alcoholic Wine Is Bland, Uninspired, and Struggling to Compete
For years, non-alcoholic wine has failed to live up to expectations—leaving consumers with limited, disappointing options.
The non-alcoholic wine market is projected to triple from $1.46B in 2022 to $4.5B by 2028. Yet, traditional brands have failed to capture consumer demand, leaving a massive opportunity for true innovation.
Lack of Complexity
De-alcoholization strips wine of its depth, body, and character.
Unappetizing Taste
Most NA wines rely on sugar and carbonation to mask flavor deficiencies.
Limited Adoption
Despite the booming NA beverage market, wine lags behind beer & spirits in credibility and growth.
Proxies: A New Era of Non-Alcoholic Wine
Proxies isn’t just another non-alcoholic wine—it’s a new category of complex, layered, and food-friendly beverages crafted for true wine lovers. By blending wine grapes, fruits, teas, spices, and botanicals, Proxies delivers an experience that rivals traditional wine without compromise.
Unmatched Complexity
Crafted with a curated mix of ingredients, offering depth, body, and balance unlike de-alcoholized wines.
Sommelier-Approved
Trusted by Michelin-starred chefs and top sommeliers across North America.
Proven Market Demand
500K+ bottles sold, a $14.5M+ lifetime revenue run rate, and expansion into Whole Foods & Sprouts.
Scalable & Future-Ready
Not limited by vineyard yields or de-alcoholization constraints, ensuring rapid growth potential.
Proven Demand & Strong Growth
Proxies isn’t just an idea—it’s a fast-growing brand with real traction and industry validation. Consumers, sommeliers, and retailers are embracing our innovative approach to non-alcoholic wine.
500K+ bottles sold
Loved by consumers, sommeliers & chefs.
$14.5M+ lifetime revenue
Thriving direct-to-consumer model.
Expanding in major retailers
Now in Whole Foods, Sprouts & Erewhon.
Michelin-starred credibility
Served at Alinea, Eleven Madison Park & more.
Massive market growth
The NA wine industry is set to reach $4.5B by 2028.
Today, we are the only respected player in the food and wine world
What Sets Proxies Apart?
Made in Canada
A premium, homegrown innovation scaling across North America.
Not de-alcoholized
Crafted with wine grapes, fruits, teas & natural botanicals for rich complexity.
Retail-ready portfolio
Designed for grocery shelves and upscale retail, driving rapid expansion.
Innovation at scale
Production untethered to harvest cycles, ensuring consistent supply and growth.
Featured by Renowned Media
We’re raising $2M to fuel our next phase of growth
Wholesale Growth: 25%
Trade spend, freefills, listing fees, brand activations, brokers.
Team: 25%
Senior exec with US Bev Alc Experience, Regional Sales Managers, Brand Ambassadors, Assistant Brand Manager, Growth Marketer.
Brand/Marketing: 25%
Advertising, events, partnerships, content production.
Product/Innovation: 15%
Line expansion (new formats, limited editions), R&D (reducing sugar, texture & aromatics, process improvement).
Operations/SG&A: 10%
Proxies is backed by
Our Experienced Team is Unmatched
Charlie Friedmann
Co-Founder, President
NYT published food & wine writer, ex-corporate lawyer, restaurant consultant, multiple DTC startup founder.
Scott Friedmann
Co-Founder, Exec Chairman
Founder of Idea Couture (exited $80+MM), Tolerant Foods (exited to Barilla), Acid League.
Devin Campbell
Co-Founder, Head of Product
Trained winemaker with experience leading harvest and production in NZ, Australia, France, and Canada.
Michael McAvena
Director of Sales
Former beverage director of a leading restaurant group, sales manager for both a winery and a
cidery, and national business development manager for Gimber.
Dive into Proxies’ roadmap, milestones, and future growth potential.
With strong market traction and growing investor support, now is the time to explore this opportunity.
